■ Strategic and people-centred creative leader with more than A DECADE of experience shaping creative vision, elevating brand identity, and leading multidisciplinary teams across retail, technology, consumer, and corporate sectors. Known for developing integrated campaigns that blend insight, creativity, and innovation to drive measurable impact. Brings deep expertise in brand storytelling, digital and offline marketing, customer experience, and the use of emerging technologies (including AI) to guide creative excellence.
SELECTED WORK ▼
01
■ MCDONALD’S
my work with McDonald’s Canada has spanned culture, sport, community, and commerce. From setting new fundraising records on McHappy Day with Simu Liu, to finding smart, fan-first ways to blend fast food and professional basketball through the Siakam Swirl with Pascal Siakam, the focus has always been on relevance and impact. Along the way, we’ve tapped into youth culture through nostalgia-driven moments like National Cookie Day on TikTok, built unexpected digital experiences like the Grasslands livestream, and brought the brand into the real world through limited drops and pop-ups with Peace Collective and CROCS. Different formats, different audiences — all rooted in culture, and designed to be engaged with, not ignored.
02
■ COCA-COLA
my work with Coca-Cola Canada has focused on keeping an iconic brand culturally relevant while pushing it forward. From raising awareness around sustainable packaging changes, to introducing new products like Coca-Cola with Coffee through influencer-led launches, the work balanced progress with familiarity. I’VE also leaned into play and imagination blending video games, nostalgia, and soft drinks through experiences like Replay Arcade, WHILE exploring surreal, fantasy-driven worlds with flavours like Dreamworld and bringing the brand to life in the real world through moments like the Holiday Caravan AND CANADA’S KINDEST COMMUNITY PROGRAM. Different ideas, same goal: create moments people want to step into, share, and remember.
03
■ JAMESON WHISKEY
with Jameson Irish Whiskey, MY WORK focused on bringing the brand’s spirit to life in ways that felt genuinely unboring. From giving one Canadian business the ultimate upgrade with an Unboring holiday party (SLIP N SLIDE INCLUDED), to creating smart, desk-side moments like the SPTO (St. Patrick’s Time Off) Desk Decoy, the work leaned into humour, generosity, and earned attention. We also brought the brand into the city in a big way BY transforming WINTER DEADZONES (LIKE PARKING LOTS) into Jameson Tree Lots, complete with custom merch, seasonal cocktails, live music, and programming that felt more block party than brand activation. In partnership with a local food bank, the experience also gave back to the community, tying celebration to something more meaningful. Different executions, same approach: meet people where they are, surprise them, and make Jameson feel like part of the moment, not just a logo in the room.
04
■ CHEVROLET
with Chevrolet, IT WAS ABOUT reintroducing performance, purpose, and innovation to new audiences. From putting the world on notice by raising awareness for the Corvette Z06 reveal film, to finding unexpected ways to make electric vehicles culturally relevant (like turning the sounds of the Bolt EUV into a TikTok-native music experience). IDEAS LEAD BY ASKING: HOW CAN ONE BRING engineering stories to life through culture? Alongside performance, campaigns also leaned into purpose and lifestyle. The Chevrolet Good Deeds Cup spotlighted everyday acts of community leadership, while projects like #BuickStyle blurred the line between automotive and fashion through handcrafted luxury driving shoes. Different platforms, different stories, all designed to make the brand feel modern, human, and worth paying attention to.
05
■ ACCENTURE
My work with Accenture focused on humanizing complex B2B services and helping the brand show up as more than a technology vendor. Through creative strategy, storytelling, and co-creation workshops, we reframed ideas like AI, automation, and R&D in ways that felt clear, relevant, and useful to both existing and prospective clients. What started as a small, experimental capability quickly grew into a global offering. In under nine months, the team scaled across cities including New York, Toronto, Chicago, San Francisco, Austin, and Atlanta, helping win new engagements, deepen client relationships, and reposition Accenture as a true strategic partner.
AHMAD WHO?
■ MY STORY
ALTHOUGH I HAVE AN HONOURS DEGREE FROM THE UNIVERSITY OF TORONTO IN NEUROSCIENCE AND ENGLISH LITERATURE, MY PASSION HAS ALWAYS BEEN CREATIVITY. Marketing turned out to be the perfect place to channel that curiosity. Getting into the industry wasn’t exactly straightforward but I FIGURED OUT A WAY. IT’S A GOOD STORY. ask me about it.
Off the clock, I’m usually riding (or fixing) my motorcycle, roasting coffee, or working on music.
LET’S ChAT
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If you’ve got a project in mind, a problem to solve, or just want to swap stories, I’m always up for a conversation. SEND ME A NOTE.