Ideas people feel. Stories people remember.
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AHMAD
■ Ever catch yourself remembering how a brand made you feel more than what it sold? That’s the kind of work I’ve spent the last decade trying to create.
Most of my work sits somewhere between storytelling, design, emerging tech, and AI. But honestly, it’s always been about people. What grabs their attention. What earns their trust. What sticks with them later.
I’ve led creative teams across retail, tech, consumer, and corporate spaces, building campaigns and brand experiences that feel less like marketing and more like something you’d actually want to connect with. The best ideas, at least to me, come from a mix of insight, instinct, and being willing to take a bit of a risk.
I care about building creative that feels sharp without feeling manufactured. Thoughtful without trying too hard. The kind of work you'll still think about on the drive home.
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■ MCDONALD’S
my work with McDonald’s Canada has spanned culture, sport, community, and commerce. From setting new fundraising records on McHappy Day with Simu Liu, to finding smart, fan-first ways to blend fast food and professional basketball through the Siakam Swirl with Pascal Siakam, the focus has always been on relevance and impact. Along the way, we’ve tapped into youth culture through nostalgia-driven moments like National Cookie Day on TikTok, built unexpected digital experiences like the Grasslands livestream, and brought the brand into the real world through limited drops and pop-ups with Peace Collective and CROCS. Different formats, different audiences — all rooted in culture, and designed to be engaged with, not ignored.
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■ COCA-COLA
my work with Coca-Cola Canada has focused on keeping an iconic brand culturally relevant while pushing it forward. From raising awareness around sustainable packaging changes, to introducing new products like Coca-Cola with Coffee through influencer-led launches, the work balanced progress with familiarity. I’VE also leaned into play and imagination blending video games, nostalgia, and soft drinks through experiences like Replay Arcade, WHILE exploring surreal, fantasy-driven worlds with flavours like Dreamworld and bringing the brand to life in the real world through moments like the Holiday Caravan AND CANADA’S KINDEST COMMUNITY PROGRAM. Different ideas, same goal: create moments people want to step into, share, and remember.
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■ JAMESON WHISKEY
with Jameson Irish Whiskey, MY WORK focused on bringing the brand’s spirit to life in ways that felt genuinely unboring. From giving one Canadian business the ultimate upgrade with an Unboring holiday party (SLIP N SLIDE INCLUDED), to creating smart, desk-side moments like the SPTO (St. Patrick’s Time Off) Desk Decoy, the work leaned into humour, generosity, and earned attention. We also brought the brand into the city in a big way BY transforming WINTER DEADZONES (LIKE PARKING LOTS) into Jameson Tree Lots, complete with custom merch, seasonal cocktails, live music, and programming that felt more block party than brand activation. In partnership with a local food bank, the experience also gave back to the community, tying celebration to something more meaningful. Different executions, same approach: meet people where they are, surprise them, and make Jameson feel like part of the moment, not just a logo in the room.
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■ ACCENTURE
My work with Accenture focused on humanizing complex B2B services and helping the brand show up as more than a technology vendor. Through creative strategy, storytelling, and co-creation workshops, we reframed ideas like AI, automation, and R&D in ways that felt clear, relevant, and useful to both existing and prospective clients. What started as a small, experimental capability quickly grew into a global offering. In under nine months, the team scaled across cities including New York, Toronto, Chicago, San Francisco, Austin, and Atlanta, helping win new engagements, deepen client relationships, and reposition Accenture as a true strategic partner.
AWARDS ▼
Purpose Driven Branding Award – The Sabres, 2024 (Love & Nudes – The Stage Zero Collection)
Ace Award – Canadian PR Society, 2024 (McDonald’s Canada – Siakam Swirl & McHappy Day)
Ovation Award – IABC, 2024 (McDonald’s Canada – The Grasslands Channel)
ALTHOUGH I HAVE AN HONOURS DEGREE FROM THE UNIVERSITY OF TORONTO IN NEUROSCIENCE AND ENGLISH LITERATURE, MY PASSION HAS ALWAYS BEEN CREATIVITY. Marketing turned out to be the perfect place to channel that curiosity. Getting into the industry wasn’t exactly straightforward but I FIGURED OUT A WAY. IT’S A GOOD STORY. ask me about it.
Off the clock, I’m usually riding (or fixing) my motorcycle, roasting coffee, or working on music.
MY STORY
LET’S ChAT
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If you’ve got a project in mind, a problem to solve, or just want to swap stories, I’m always up for a conversation. SEND ME A NOTE.